RMIT Online

Digital Marketing Strategy and Campaigns

RMIT Online
Duration
12 weeksfull-time
Study mode
Online
Next start date
March

Why study this course

  • Develop the strategic skills and knowledge needed to plan and execute a successful digital marketing campaign
  • Complete two projects where you'll create a digital marketing strategy, and execute and measure a campaign
  • This bootcamp is made up of two short courses and is delivered in collaboration with industry experts

Entry requirements

There are no formal entry requirements for this course.

Where is this course offered?

This course is delivered online, so you can:

  • Study from anywhere and choose when you want to fit study into your week
  • Access all study materials, assessments, and student support services
  • Achieve the same qualification as someone studying in a classroom

Find out more about online courses and the benefits of studying online.

What you’ll learn

In this course you will learn to:

  • Identify and articulate critical customer audiences
  • Evaluate the fundamentals of effective SEO and SEM
  • Design and develop digital marketing strategies using key digital tactics and techniques
  • Identify campaign goals, audience and key channels for success
  • Set up tracking and campaigns
  • Evaluate campaign and optimise performance
  • Find efficiencies and best practice with automation and integration

Enquire with RMIT Online or visit their website to find out more about the course content, units, and what you’ll learn.

Course price

Enquire with RMIT Online or visit their website to find out more about the course price for you.

Support and delivery

When you study with RMIT Online, you will:

  • Benefit from access to Student Success Advisors who can provide you with one-to-one coaching, tips on studying online, free study resources and access to RMIT services such as counselling and career advice
  • Build real-world skills by studying content that has been developed in collaboration with, and validated by, leading industry partners
  • Benefit from flexible delivery options so you can fit study around your other commitments
  • Join a network of industry experts and fellow students

Find out more about this course

RMIT Online

Digital Marketing Strategy and Campaigns

Visit RMIT Online's website
Visit website

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RMIT Online

Digital Marketing Strategy and Campaigns

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